2009年4月9日星期四

Industry Heads Discuss Growth and the Future of Games

Yesterday at the MI6 Conference held in downtown San Francisco, an annual panel was formed to discuss the future and direction of the videogame industry.



It's called the Gaming 20/20 Panel and this year included Michael Pachter, Managing Director of Research at Wedbush Morgan Securities as moderator; John Pleasants, COO of Electronic Arts; Christoph Hartmann, President of 2K; Kai Huang, Co-Founder of Red Octane; Darrell Rodriguez, President of LucasArts; and JJ Richards, GM Massive.



While nothing truly newsworthy came out of the discussion, I jotted down some of the more interesting exchanges and quips that I heard during the hour and a half talk.



-The software attach rate on Wii was the highest last year of the three major consoles.



-2K's success with Carnival Games: Almost 3 million copies sold. The PC budget market consumer is very similar to Wii consumer according to Christoph Hartmann.

Check out the first trailer for upcoming PSP title “Rock Band Unplugged,” where your hands are the peripherals.

The game will be out on June 9 with the PSP. There will also be a “Rock Band Entertainment Pack” that comes with the game, a black PSP, a 4GB memory stick and a voucher to download the movie “School of Rock.”

-Guitar Hero sells better on Wii than any other platform.



-No panel member knows how to perfectly market and build a game to attract the Wii user.



-John Pleasants said he wasn't sure there was going to be another console cycl



SCBT and its tale of invading bandits causing a ruckus in Orion City will be hitting PSPs... soon (Atlus would only reveal they've secured the publishing rights, which isn't terribly surprising considering they've been the go-to folks for previous Steambots). We'll have more for you soon, but in the meantime, fest your eyes on a batch of sexy new screens from the Japanese version.






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